Numerator Insights

eCommerce Reporting

Key definitions for terms used throughout the Insights platform and methodology descriptions

Definitions and calculations for Key Projected Metrics.

Learn more about how we classify our Order Delivery Types

Understand the difference between Household Penetration/% of Households, % of Shopper Group (Observed), and % Relative Penetration

Learn more about how Numerator captures demographic, psychographic, and media consumption data from panelists.

How to use SNAP/WIC flags in various reports

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