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SNAP/WIC in Insights:
There are several key places within our Insights platform where users can analyze trips where SNAP and/or WIC were used.
A few considerations when using the SNAP and WIC flags:
SNAP and WIC capture is limited to in-store receipts.
In order to get the most accurate read on SNAP and/or WIC users we recommend looking at shoppers who have made 2 or more SNAP and/or WIC trips.
The logic used in the platform to identify SNAP and WIC trips was updated in September 2022.
SNAP and WIC used on trip applies to the trip as a whole. There is not an option to find which item(s) SNAP or WIC were used to purchase but only that it was used on that particular trip for at least one item.
How to Use SNAP/WIC in Insights:
Example 1: Trip Groups
Users can create SNAP and/or WIC Trip Groups and use those to run reports or create Trip Groups.
Example 2: Shopper Comparison
Users can see how often SNAP and/or WIC were used on the types of trips specified in the report prompts.
Example 3: In the Data Explorer report, Trended Metrics Scorecard, and Advanced Trended Metrics Scorecard
Users can have metrics broken out by SNAP Used and WIC Used Trip Attributes.
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Last Updated 8/14/2025