Numerator Instant Survey is a versatile tool designed to meet your unique research needs. There are many programming customizations available directly in the platform while some require communication with our team to initiate/execute/enable outside of the platform. You can learn more about the different customizations and upgrades available below.
No Charge Customizations
Survey customizations you can do yourself directly in the platform! | Survey customizations you can do with assistance from the Instant Survey team. |
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Additional Cost Customizations
Some customizations require programming logic upgrades and/or other additional resources in order for us to be able to execute. Additionally, we offer other upgrades to support with the questionnaire writing process and review of data results. Learn more about the additional cost customizations below.
Fixed Cost Customizations
A one-time cost of 0.5 survey credits per Instant Survey | Variable Cost Customizations
Click on each option to learn more |
No Charge Customizations
Add Images in Questions (return to top)
Description: Add an image to help respondents with recall and/or add clarity to your survey question.
Show me How: Please visit Instant Surveys: Creating a Survey Question
Write Custom Questions (return to top)
Description: Write and/or copy and paste your own questions into any Instant Survey.
Show me How: Please visit Instant Surveys: Creating a Survey Question
Randomize Question Options (return to top)
Description: Randomize the order of the options given in a single-select or multi-select survey question.
Show me How: Please Visit Instant Surveys: Creating a Survey Question
Basic Disqualify Logic (return to top)
Description: Use Disqualify If to create a screener question and remove panelists in the first or second question of the survey.
Show me How: Please Visit Instant Surveys: Questionnaire Logic
Basic Skip Logic (return to top)
Description: Use Ask This Question If to show a question based on how a previous question was answered.
Show me How: Please visit Instant Surveys: Questionnaire Logic
Leverage Variables in Questions (return to top)
Description: Use variables to pipe in specific details from their shopping trip to help with panelist recall.
Show me How: Please visit About Variables in Instant Survey
Insert Instructional Text (return to top)
Description: This question type is a block of text that is not a question and does not require a response of panelists. It is intended to give them additional context or orient them to the survey.
Show me How: Please Visit About Question Types
Question Order Randomization (return to top)
Description: Randomize questions within a single block.
How to Request: Send a note to instantsurveys@numerator.com when programming is complete, but before hitting ‘Launch’ (save the Instant Survey as a draft in the platform).
Question Block Randomization (return to top)
Description: Randomize blocks of questions within an Instant Survey.
How to Request: Send a note to instantsurveys@numerator.com when programming is complete, but before hitting ‘Launch’ (save the Instant Survey as a draft in the platform).
Advanced Disqualify Logic (Terminate beyond Question 2) (return to top)
Description: In general, Numerator minimizes terminating a panelist beyond Q2 to ensure a positive panelist experience. However, terminating a panelist beyond the second question is permitted in some circumstances.
Note: the Numerator Instant Survey team will need to evaluate and approve this request.How to Request: Reach out to instantsurveys@numerator.com to discuss feasibility.
Limit Number of Responses in a Multi-Select Question (return to top)
Description: Allow a respondent to select up to OR less than a specified number of responses in a multi-select question. For example, "Select up to 5 options".
How to Request: Simply add the directive to the survey question (e.g. Which of the following ice cream flavors do you like the most? Select up to five.), AND/OR send a note to instantsurveys@numerator.com.
Force Number of Responses in a Multi-Select Question (return to top)
Description: Require a respondent to select a specified number of responses in a multi-select question. For example, "Select 5 options".
How to Request: Simply add the directive to the survey question (e.g. Which of the following ice cream flavors do you most prefer? Select five.), AND/OR send a note to instantsurveys@numerator.com.
Pipe a Single-Select Response into a Subsequent Response List (return to top)
Description: Have a single select response used in the text of a subsequent question.
How to Request: Write the survey question using [brackets] to indicate the piped element (e.g. Why did you say [flavor selected in Q3] is your favorite?).
Pipe Multi-Select Responses into a Subsequent Response List (return to top)
Description: Have a set of responses selected from one question used as the full list of potential responses in a subsequent question.
How to Request: When writing the survey question, enter piping directions into response place number 1 (e.g. [Pipe responses selected in Q3].
Fixed Cost Customizations
Numeric Entry Question (return to top)
Description: Require a respondent to enter a numeric value as a response.
How to Request: When writing the survey question, choose an open end question type. Then, include the corresponding directive in the question. For example, "Please enter the number of times you order pizza delivery during an average month (Enter a whole number).
Accessing Survey Results: Reporting of results for this customization is not currently supported by the Instant Survey platform at this time. Therefore, an alternate reporting dashboard will be emailed to you to supplement reporting.
Advanced Skip Logic (return to top)
Description: The Platform currently enables question SKIP logic based on previous question responses, but a programming upgrade is needed for all other types of SKIP logic
How to Request: Send a note to instantsurveys@numerator.com when programming is complete, but before hitting ‘Launch’ (save the Instant Survey as a draft in the platform).
Response Hide Logic (return to top)
Description: Hide a subset of response options based on previous question responses, quota groups, or other sample variable.
How to Request: Reach out to instantsurveys@numerator.com to discuss feasibility.
Variable Cost Customizations
Request Advisory Support (return to top)
Description: Schedule a thirty-minute meeting with a Numerator team member to get advice on sample definition, questionnaire flow, question design, or results interpretation.
Cost: Currently complimentary
How to Request: Book through the In-Platform Chat
Custom Crosstabs and Stat Testing (return to top)
Description: Request custom data cuts and stat testing for your survey results
How to Request: Send a note to instantsurveys@numerator.com. You will be asked which data cuts you would like to have included and an estimated timeline for delivery.
Cost: 0.5 Survey Credits
Impact to Delivery: There is no impact on when the survey results will be available in the platform. Expect 2-3 business days to receive crosstabs report.
Last Updated 6/9/2025