About Dynamic Variables
Dynamic variables can be leveraged in Instant Survey to help tailor each survey to the individual respondent. In the survey output, the variable itself is replaced with the specific item that applies to the panelist’s trip. Using variables helps with panelist recall, as it pipes in specific details from the qualifying transaction. Below are some examples:
Survey Questions using Dynamic Variables | What the Panelist sees in the Survey Output |
Why did you choose [brand]? | Why did you choose Diet Coke? |
What led you to shopping at [banner]? | What led you to shopping at target.com? |
How would you compare [retailer] to other stores on the selection of [majorcat]? | How would you compare Walmart to other stores on the selection of bath tissue? |
Using Dynamic Variables in Instant Survey
Dynamic variables are available for use in both pre-written questions in the question bank and custom questions you write yourself. To add a variable, simply select the X button in the question builder, or add a [ and begin typing the name of the variable.
List of Variables
Below is a list of the different variables used within Instant Survey. You can learn more about the different variables by exploring Numerator's Product Hierarchy and Store Hierarchy.
Pro Tip: To help with panelist recall, it is best practice to use the most specific level of the hierarchy as possible within survey questions.
Variable | Variable Type | Description | Example |
[date] | n/a | Date of the transaction | Oct 16th 2024 |
[brand] | Product-related | The name of the individual product | Cheerios, Honey Nut Cheerios, Multi Grain Cheerios |
[parentbrand] | Product-related | The group of individual brands owned by the same parent company | Cheerios |
[subcategory] | Product-related | Higher up the product hierarchy, a specific division in the category | Cereal Mainstream |
[category] | Product-related | Higher up the product hierarchy, made up of subcategories | Cold Cereal
|
[majorcat] | Product-related | Higher up the product hierarchy, made up of categories | Breakfast Cereal |
[banner] | Store-related | The name of the individual store where the purchase was made | Walmart, Walmart Neighborhood Market, walmart.com
|
[retailer] | Store-related
| The group of individual banners owned by the same parent retail company | Walmart |
[channel] | Store-related
| The specific retailer groupings based on main products sold an/or general distribution method | Mass, Online |
[parentchannel] | Store-related
| General groupings of similar channels | FMCG, eCommerce |
[selected_store] | Survey Type- Specific | For use in the Leakage Survey; the store leaked from |
|
[lapsed_brand] | Survey Type- Specific | For use in the Lapsing Brand Survey; brand they bought in the pre period |
|
[competitive_brand] | Survey Type- Specific | For use in the Lapsing Brand Survey; brand they bought in the post period |
|
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Last Updated 11/7/2024