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SNAP/WIC in Insights:
There are several key places within our Insights platform where users can analyze trips where SNAP and/or WIC were used.
A few considerations when using the SNAP and WIC flags:
SNAP and WIC capture is limited to in-store receipts.
In order to get the most accurate read on SNAP and/or WIC users we recommend looking at shoppers who have made 2 or more SNAP and/or WIC trips.
The logic used in the platform to identify SNAP and WIC trips was updated in September 2022.
SNAP and WIC used on trip applies to the trip as a whole. There is not an option to find which item(s) SNAP or WIC were used to purchase but only that it was used on that particular trip for at least one item.
How to Use SNAP/WIC in Insights:
Example 1: Trip Groups
Users can create SNAP and/or WIC Trip Groups and use those to run reports or create Trip Groups.
Example 2: Shopper Comparison
Users can see how often SNAP and/or WIC were used on the types of trips specified in the report prompts.
Example 3: In the Data Explorer report, Trended Metrics Scorecard, and Advanced Trended Metrics Scorecard
Users can have metrics broken out by SNAP Used and WIC Used Trip Attributes.
Creating a 2+ SNAP/WIC Trip People Group
As previously mentioned in this article, in order to get the most accurate read on SNAP and/or WIC users we recommend looking at shoppers who have made 2 or more SNAP and/or WIC trips.
To prompt a people group of SNAP/WIC Shoppers users would need to select the Advanced Options when creating a people group. Within those Advanced Options the Trip Group option should be selected and set to SNAP and/or WIC Shoppers. To insure that those payment methods were used on 2+ trips select Fixed Filters and set that prompting to 2+ Trips.
Prompting Guidance
When prompting using only a SNAP/WIC Trip Group a report will show you only trips where SNAP/WIC were used on that trip and provide data for those trips for all shoppers.
When prompting using only a SNAP/WIC People Group a report will show you all trips for those shoppers. The people group will contain shoppers who have used SNAP/WIC during that time frame but the report itself will contain all trips those shoppers made within the prompting of the report regardless of whether SNAP/WIC were used on that trip.
When prompting using both a SNAP/WIC Trip Group and a SNAP/WIC People Group a report will focus in on that people group of shoppers that have used SNAP/WIC at least once in the prompted time frame of the report. The trip group will prompt the report to show SNAP/WIC trip purchases that the SNAP/WIC people group made during that time period.
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Last Updated 10/27/2025