What is Verified Voices?
Verified Voices is Numerator's receipt-verified survey and research solution that connects actual purchase behavior with consumer sentiment. It delivers high-quality, fast-turnaround insights by surveying real, verified shoppers, not bots or professional survey-takers.
By combining receipt-based behavioral data with survey responses, Verified Voices helps you understand both what consumers do and why they do it
Why Use Verified Voices?
Better Sample Quality
We survey verified shoppers, not anonymous panels, so you get authentic, qualified responses
No More Guesswork
Eliminate screeners and recall bias. Reach consumers based on what they’ve actually bought.
Answers in Hours, Not Weeks
With highly engaged panelists and in-platform tools, results are typically available in as little as 12 hours.
Rich Targeting
Choose from 2,500+ consumer attributes, including demographics, psychographics, and verified behaviors.
Verified Voices In-Platform and Research Consulting solutions each offer distinct advantages for organizations. To maximize overall strategic value and efficiency, we recommend that clients plan proactively and use both solutions in parallel.
In-Platform Research: Fast, DIY Surveys
Verified Voices In-Platform Research lets you build and launch surveys directly within the Numerator platform—no technical expertise required.
Key Features
Fast, Flexible Launch: Create and field surveys in minutes using a self-service platform with intuitive design tools and prebuilt question templates.
Purchase-Based Sampling: Define precise target groups based on actual shopping behaviors, such as brand buyers, category frequency, lapsed vs. new shoppers, and more.
Smart Reporting: Explore results through a dynamic dashboard with built-in cross-tabulation, statistical testing, and AI-generated summaries for open-ended questions.
AskWhy Integration (Insights users only): Launch up to 3 quick, in-context questions directly from a Numerator Insights report to get fast answers tied to known behavioral patterns.
Research Consulting: Tailored Expert Support
For more complex research needs, Verified Voices Research Consulting provides full-service support from a team of over 100 experts. This option is ideal for clients who need tailored solutions, advanced methodology, or ongoing strategic partnership.
Key Features
Hands-on partnership: Numerator’s research team designs, launches, and analyzes your study from end to end, ensuring alignment with your business goals.
Advanced Methodologies: Go beyond basic surveys with segmentation research, longitudinal tracking, digital qualitative research (via NuQual), and modern brand health measurement.
Lifecycle Coverage: Answer questions across all stages of the product lifecycle—from foundational brand work and pre-launch testing to in-market monitoring and long-term tracking.
Qualitative Insights: Bring your data to life with consumer-submitted photos, videos, and real-time digital discussions through the Receipt Hog app.
Whether you’re exploring new product ideas or refining your positioning, Research Consulting gives you clarity with confidence.
Combine Both for Maximum Impact
Many clients use both In-Platform Research and Research Consulting together—balancing the speed and control of DIY surveys with the depth of full-service expertise.
Want to explore how Verified Voices fits into your workflow? Reach out to your Numerator contact.