Instructions
This article provides read as statements for each part of the Promo Optimization Report in Promo Insights. To learn more about the Promo Optimization Report CLICK HERE. Use the Table of Contents to the right of this article to navigate to different sections of the report you wish to analyze. Where indicated, simply input data from your report into the read as statements to quickly analyze the data. The images seen throughout this article provide a visual for understanding the data.
Notes and Definitions
This report can be prompted in many different ways to answer various business questions. In this Read As example, we are analyzing offer types (the selection for the Select Attributes prompt). However, you can use this report to understand which brands brought in the most new buyers on promotion, which seasons are promotions most impactful, compare two different manufacturers at once, and more by selecting different attributes in the Select Attributes Prompt. While you can analyze different attributes with this report, the general understanding of how to analyze and interpret the data of the report remains the same.
Select Attributes Prompt Selection = Chart Attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
Bars = On Promo Value for the chart attribute Breakout Fields.
Green = greater than baseline
Blue = less than the baseline
Why would a promotion not increase the attribute past the off promotion baseline? Sometimes, instead of increasing buyers or bringing in new buyers, promotions may cannibalize existing buyers. Learn more about what might be happening with the Promo Shopper Conversion Report HERE
Vertical Lines = Off Promo Baseline (an aggregate of all the off promo purchases during the baseline dates)
Report Timeframe = Dates chosen in the report prompt, not the dates in the Advanced Options.
Baseline Dates = The timeframe for the vertical lines/off promo baseline. This defaults to the same date range as the Report Timeframe.
READ AS STATEMENTS BY METRIC
AVERAGE WEEKLY BUYERS
Average Weekly Buyers* = The average number of weekly buyers of the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the report time frame for on and off promotion buyers.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, there were [##] Average Weekly Buyers* of [BREAKOUT FIELD].
Green Bar - There were more Average Weekly Buyers* of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - There were fewer Average Weekly Buyers* of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, there were [##] Average Weekly Buyers* of [BREAKOUT FIELD].
Green Bar - There were fewer Average Weekly Buyers* of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - There were more Average Weekly Buyers* of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Average Weekly Buyers = Actual # of our panelists who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the report timeframe when it was on promotion.
Increase From Base = # increase in Average Weekly Buyers from the Baseline
Change From Base = % change in Average Weekly Buyers from the Baseline.
Baseline = The Off Promo Baseline*, the actual # of our panelists who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the baseline timeframe when it was off promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Average Weekly Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] there were [##] Average Weekly Buyers* of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Average Weekly Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] there were [##] Average Weekly Buyers* of [BREAKOUT FIELD] which is a [##] % or [##] increase from the Off Promo Baseline*.
BUY RATE
Buy Rate* = Average spend, per household, on the [FOCUS PRODUCT] at the [FOCUS RETAILER] on promotion during the report timeframe
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the average spend per household of [BREAKOUT FIELD] was [##]
Green Bar - The Buy Rate* of [BREAKOUT FIELD] was higher when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe than it was when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Buy Rate* of [BREAKOUT FIELD] was lower when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe than it was when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the report timeframe, the average spend per household of [BREAKOUT FIELD] was [##]
Green Bar - The Buy Rate* of [BREAKOUT FIELD] was lower when [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the report timeframe than it was when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Buy Rate* of [BREAKOUT FIELD] was higher when [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the report timeframe than it was when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the baseline dates.
TABLE
DEFINITIONS
Buy Rate = Average spend, per household, on the [FOCUS PRODUCT] at the [FOCUS RETAILER] on promotion during the report timeframe
Increase From Base = # increase in Buy Rate from the Baseline
Change From Base = % change in Buy Rate from the Baseline.
Baseline = The Off Promo Baseline*, the average spend, per household, on the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the baseline timeframe when it was off promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Buy Rate* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Buy Rate* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Average Weekly Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] there were [##] Average Weekly Buyers* of [BREAKOUT FIELD] which is a [##] % or [##] increase from the Off Promo Baseline*.
PURCHASE FREQUENCY
Purchase Frequency* = The average number of times a household buys the [FOCUS PRODUCT] during the report timeframe.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the Purchase Frequency* of [BREAKOUT FIELD] was [##]
Green Bar - The Purchase Frequency* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Purchase Frequency* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the Purchase Frequency* was [##] of [BREAKOUT FIELD].
Green Bar - The Purchase Frequency* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The Purchase Frequency* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Purchase Frequency = Average number of times a household buys the [FOCUS PRODUCT] during the report timeframe.
Increase From Base = # increase in Purchase Frequency from the Baseline
Change From Base = % change in Purchase Frequency from the Baseline.
Baseline = The Off Promo Baseline*, the average number of time a household buys the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Purchase Frequency* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Purchase Frequency* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Purchase Frequency* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Purchase Frequency* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] increase from the Off Promo Baseline*.
SPEND PER TRIP
Spend per Trip* = The average spend per trip on the [FOCUS PRODUCT] at the [FOCUS RETAILER].
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the Spend per Trip* of [BREAKOUT FIELD] was [##]
Green Bar - The Spend per Trip* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Spend per Trip* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the Spend per Trip* of [BREAKOUT FIELD] was [##].
Green Bar - The Spend per Trip* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The Spend per Trip* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Spend per Trip = The average spend per trip on the [FOCUS PRODUCT] at the [FOCUS RETAILER].
Increase From Base = # increase in Spend per Trip from the Baseline
Change From Base = % change in Spend per Trip from the Baseline.
Baseline = The Off Promo Baseline*, the average spend per trip on the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Spend per Trip* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Spend per Trip* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Spend per Trip* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Spend per Trip* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
UNITS PER TRIP
Units per Trip* = The average number of units of the [FOCUS PRODUCT] purchased per trip at the [FOCUS RETAILER].
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the average Units per Trip* purchased of [BREAKOUT FIELD] was [##]
Green Bar - There were more average Units per Trip* purchased of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - There were fewer average Units per Trip* purchased of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, there were [##] average Units per Trip* purchased of [BREAKOUT FIELD].
Green Bar - There were fewer average Units per Trip* purchased of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - There were more average Units per Trip* purchased of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Units per Trip = The average number of units of the [FOCUS PRODUCT] purchased per trip at the [FOCUS RETAILER].
Increase From Base = # increase in Units per Trip from the Baseline
Change From Base = % change in Units per Trip from the Baseline.
Baseline = The Off Promo Baseline*, the average units per trip of the [FOCUS PRODUCT] purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in average Units per Trip* purchased of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the average Units per Trip* purchased was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in average Units per Trip* purchased of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the average Units per Trip* purchased of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
AVERAGE BASKET SPEND
Average Basket Spend* = The average total basket spend per trip (not just on the [FOCUS PRODUCT].
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the Average Basket Spend* per trip of [BREAKOUT FIELD] was [##]
Green Bar - The Average Basket Spend* per trip of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Average Basket Spend* per trip of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the Average Basket Spend* per trip of [BREAKOUT FIELD] was [##].
Green Bar - The Average Basket Spend* per trip of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The Average Basket Spend* per trip of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Average Basket Spend = Average total basket spend per trip (not just on the [FOCUS CATEGORY].
Increase From Base = # increase in Average Basket Spend from the Baseline
Change From Base = % change in Average Basket Spend from the Baseline.
Baseline = The Off Promo Baseline*, the average total basket spend per trip when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Average Basket Spend* per trip of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Average Basket Spend* per trip was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Average Basket Spend* per trip of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Average Basket Spend* per trip of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
AVERAGE BASKET UNITS
Average Basket Units* = The average number of total units (not just the [FOCUS PRODUCT]) purchased per trip at the [FOCUS RETAILER].
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the Average Basket Units* per trip of [BREAKOUT FIELD] was [##]
Green Bar - The Average Basket Units* per trip of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Average Basket Units* per trip of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, there were [##] Average Basket Units* per trip of [BREAKOUT FIELD].
Green Bar - There were fewer Average Basket Units* per trip of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - There were more Average Basket Units* per trip of [BREAKOUT FIELD] when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Average Basket Units = The average number of total units (not just the [FOCUS PRODUCT]) purchased per trip at the [FOCUS RETAILER].
Increase From Base = # increase of Average Basket Units per trip from the Baseline
Change From Base = % change of Average Basket Units per trip from the Baseline.
Baseline = The Off Promo Baseline*, the average basket units per trip when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in Average Basket Units* purchased per trip of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Average Basket Units* purchased per trip was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in Average Basket Units* purchased per trip of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Average Basket Units* purchased per trip was [##] of [BREAKOUT FIELD] which is a [##] % or [##] increase from the Off Promo Baseline*.
SAMPLE SIZE
Sample Size* = The actual number of panelists included in the analysis.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the Sample Size* of [BREAKOUT FIELD] was [##]
Green Bar - The Sample Size* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The Sample Size* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the Sample Size* of [BREAKOUT FIELD] was [##].
Green Bar - The Sample Size* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The Sample Size* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Sample Size = The actual number of panelists included in the analysis.
Increase From Base = # increase of the Sample Size from the Baseline
Change From Base = % change of the Sample Size from the Baseline.
Baseline = The Off Promo Baseline*, the sample size of panelists when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the Sample Size* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Sample Size* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the Sample Size* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the Sample Size* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
NEW CATEGORY BUYER (% OF SPEND)
New Category Buyer (% of Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by New Category Buyers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase the [FOCUS CATEGORY] during the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the % of Spend by New Category Buyers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by New Category Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Spend by New Category Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the % of Spend by New Category Buyers* was [##].
Green Bar - The % of Spend by New Category Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Spend by New Category Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
New Category Buyer (% of Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by New Category Buyers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase the [FOCUS CATEGORY] during the pre period.
Increase From Base = # increase in % of Spend by New Category Buyers from the Baseline
Change From Base = % change in % of Spend by New Category Buyers from the Baseline.
Baseline = The Off Promo Baseline*, the % of spend by New Category Buyers when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Spend by New Category Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by New Category Buyers* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Spend by New Category Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by New Category Buyers* was [##] of [BREAKOUT FIELD] which is a [##] % or [##] increase from the Off Promo Baseline*.
REPEAT BRAND BUYER (% SPEND)
Repeat Brand Buyer (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Repeat Brand Buyers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Repeat Brand Buyer (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Repeat Brand Buyers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and the pre period.
Increase From Base = # increase in % of Spend by Repeat Brand Buyers from the Baseline
Change From Base = % change in % of Spend by Repeat Brand Buyers from the Baseline.
Baseline = The Off Promo Baseline*, the % of Spend by Repeat Brand Buyers when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Repeat Brand Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
NEW RETAILER SHOPPER (% SPEND)
New Retailer Shopper (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by New Retailer Shoppers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase anything at the [FOCUS RETAILER] during the Pre-Period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
New Retailer Shopper (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by New Retailer Shoppers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase anything at the [FOCUS RETAILER] during the Pre-Period.
Increase From Base = # increase in % of Spend by New Retailer Shoppers from the Baseline
Change From Base = % change in % of Spend by New Retailer Shoppers from the Baseline.
Baseline = The Off Promo Baseline*, the % of Spend by New Retailer Shoppers when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by New Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
RETAILER CATEGORY CONVERT (% OF SPEND)
Retailer Category Convert (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Retailer Category Converts.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not buy the [FOCUS CATEGORY] at the [FOCUS RETAILER] during the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Retailer Category Convert (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Retailer Category Converts.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not buy the [FOCUS CATEGORY] at the [FOCUS RETAILER] during the pre period.
Increase From Base = # increase in % of Spend by Retailer Category Converts from the Baseline
Change From Base = % change in % of Spend by Retailer Category Converts from the Baseline.
Baseline = The Off Promo Baseline*, the % of Spend by Retailer Category Converts when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Retailer Category Converts* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
REPEAT RETAILER SHOPPER (% OF SPEND)
Repeat Retailer Shopper (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Repeat Retailer Shoppers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period AND the Pre-Period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, the % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, the % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##]
Green Bar - The % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Spend by Repeat Repeat Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Repeat Retailer Shopper (% Spend)*
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by Repeat Retailer Shoppers.
OR
The percentage of spend on [FOCUS PRODUCT] at the [FOCUS RETAILER] by shoppers who bought the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period AND the Pre-Period.
Increase From Base = # increase in % of Spend by Repeat Retailer Shoppers from the Baseline
Change From Base = % change in % of Spend by Repeat Retailer Shoppers from the Baseline.
Baseline = The Off Promo Baseline*, the % of Spend by Repeat Retailer Shoppers when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in % of Spend byRepeat Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in % of Spend by Repeat Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Spend by Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
NEW CATEGORY BUYER (% OF HOUSEHOLDS)
New Category Buyer (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase the [FOCUS CATEGORY] during the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, [##]% of Households were New Category Buyers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were New Category Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Households that were New Category Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, [##]% of Households were New Category Buyers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were New Category Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Households that were New Category Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
New Category Buyer (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase the [FOCUS CATEGORY] during the pre period.
Increase From Base = # increase in the % of Households that were New Category Buyers from the Baseline
Change From Base = % change in % of Households that were New Category Buyers from the Baseline.
Baseline = The Off Promo Baseline*, the % of Households that were New Category Buyers when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Households that were New Category Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were New Category Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Households that were New Category Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were New Category Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
REPEAT BRAND BUYER (% OF HOUSEHOLDS)
Repeat Brand Buyer (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, [##]% of Households were Repeat Brand Buyers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, [##]% of Households were Repeat Brand Buyers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Repeat Brand Buyer (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and the pre period.
Increase From Base = # increase in the % of Households that were Repeat Brand Buyers* from the Baseline
Change From Base = % change in % of Households that were Repeat Brand Buyers* from the Baseline.
Baseline = The Off Promo Baseline*, the % of Households that were Repeat Brand Buyers* when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Repeat Brand Buyers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
NEW RETAILER SHOPPER (% OF HOUSEHOLDS)
New Retailer Shopper (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase anything at the at the [FOCUS RETAILER] during the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, [##]% of Households were New Retailer Shoppers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, [##]% of Households were New Retailer Shoppers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
New Retailer Shopper (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not purchase anything at the at the [FOCUS RETAILER] during the pre period.
Increase From Base = # increase in the % of Households that were New Retailer Shoppers* from the Baseline
Change From Base = % change in % of Households that were New Retailer Shoppers* from the Baseline.
Baseline = The Off Promo Baseline*, the % of Households that were New Retailer Shoppers* when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were New Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
RETAILER CATEGORY CONVERT (% OF HOUSEHOLDS)
Retailer Category Convert (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not buy the [FOCUS CATEGORY] at the [FOCUS RETAILER] during the pre period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, [##]% of Households were Retailer Category Converts* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, [##]% of Households were Retailer Category Converts* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Retailer Category Convert (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period but did not buy the [FOCUS CATEGORY] at the [FOCUS RETAILER] during the pre period.
Increase From Base = # increase in the % of Households that were Retailer Category Converts* from the Baseline
Change From Base = % change in % of Households that were Retailer Category Converts* from the Baseline.
Baseline = The Off Promo Baseline*, the % of Households that were Retailer Category Converts* when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Retailer Category Converts* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
REPEAT RETAILER SHOPPER (% OF HOUSEHOLDS)
Repeat Retailer Shopper (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and during the per period.
CHART
DEFINITIONS
Hover over one bar in the chart.
Number in bold = On Promo Value
With Target At Number = Off Promo Baseline Value
Select Attributes Prompt Selection = chart attribute
Breakout Fields* = The different, individual breakouts of the chart attribute.
ON PROMO VALUE OF ANY BREAKOUT FIELD*
When [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] during the report timeframe, [##]% of Households were Repeat Retailer Shoppers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
Blue Bar - The % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe than when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates.
OFF PROMO BASELINE OF ANY BREAKOUT FIELD
When [FOCUS PRODUCT] was off promotion at the [FOCUS RETAILER] during the baseline dates, [##]% of Households were Repeat Retailer Shoppers* of [BREAKOUT FIELD].
Green Bar - The % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was lower when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
Blue Bar - The % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was higher when the [FOCUS PRODUCT] was off promotion at [FOCUS RETAILER] during the baseline dates than when the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] during the report timeframe.
TABLE
DEFINITIONS
Repeat Retailer Shopper (% Households)*
The percentage of shoppers who purchased the [FOCUS PRODUCT] at the [FOCUS RETAILER] during the promotional period and during the per period.
Increase From Base = # increase in the % of Households that were Repeat Retailer Shoppers* from the Baseline
Change From Base = % change in % of Households that were Repeat Retailer Shoppers* from the Baseline.
Baseline = The Off Promo Baseline*, the % of Households that were Repeat Retailer Shoppers* when the [FOCUS PRODUCT] was purchased at the [FOCUS RETAILER] during the baseline timeframe when it was off-promotion.
NEGATIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] decrease in the % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at the [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] decrease from the Off Promo Baseline*.
POSITIVE # IN INCREASE FROM BASE AND CHANGE FROM BASE COLUMNS
There was a [##] % or [##] increase in the % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] when [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] from the Off Promo Baseline*.
OR
When the [FOCUS PRODUCT] was on promotion at [FOCUS RETAILER] the % of Households that were Repeat Retailer Shoppers* of [BREAKOUT FIELD] was [##] which is a [##] % or [##] increase from the Off Promo Baseline*.
Last Updated: 12/11/2024