Playbooks

Let us be your coach and guide you through winning plays to get real answers to a variety of specific business needs and use cases.

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11 articles in this collection
Written by David Mazva and Kristal Penner

Pre-Post POG Impact Playbook

Understanding Shopper Behavior After a Major Change in Store
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Written by David Mazva
Updated over a week ago

Basket Case Playbook

What else is in the basket when a shopper buys my brand?
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Written by David Mazva
Updated over a week ago

Brand Defense Playbook

Defending your brand based on competitor’s new product launch
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Written by David Mazva
Updated over a week ago

Category Review Template Playbook

Best practices using Numerator Insights reports to prepare for a category review
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Written by David Mazva
Updated over a week ago

Expanding Distribution Playbook

Identify the value of a brand shopper within a retailer and why additional items would benefit the category and retailer
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Written by David Mazva
Updated over a week ago

How to Grow your Brand Playbook

Use principles of consumer behavior to identify growth opportunities.
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Written by Kristal Penner
Updated over a week ago

How to Win Online Playbook

Use Insights data to help your brand win online
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Written by David Mazva
Updated over a week ago

Portfolio Innovation Playbook

Find the white space in your category and adjacent categories
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Written by David Mazva
Updated over a week ago

Reduce Leakage at a Retailer Playbook

Understand the impact of leakage to other stores, and which items are driving this leakage
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Written by David Mazva
Updated over a week ago

Shift Happens Playbook

Understanding Shopper Trends between Brick & Mortar and Online Shopping
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Written by David Mazva
Updated over a week ago

Who is My Shopper? Playbook

Use Insights data to better understand you your shoppers are and take actionable measures
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Written by David Mazva
Updated over a week ago