Brand Insights Report Guides

Details and examples of each report

Prabhath Nanisetty avatar Kristal Penner avatar
12 articles in this collection
Written by Prabhath Nanisetty and Kristal Penner

About the Brand Diagnostics Report

How can I track and increase household penetration for my brand?
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Written by Prabhath Nanisetty
Updated over a week ago

About the Brand Switching Report

Understand your competition in a new way
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Written by Prabhath Nanisetty
Updated over a week ago

About the Bricks and Clicks Report

How is my category shifting online?
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Written by Prabhath Nanisetty
Updated over a week ago

About the Buyer Loyalty Flow report

Buyer Flow is a tool to understand how buyers of your brand and category have shifted their purchase behavior over time.
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Written by Kristal Penner
Updated over a week ago

About the Data Explorer Report

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Written by Kristal Penner
Updated over a week ago

About the Existing Brand Source of Volume Report

Where is my volume coming from?
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Written by Kristal Penner
Updated over a week ago

About the Existing Brand Source of Volume - Methodology

How do we determine volume sourcing?
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Written by Prabhath Nanisetty
Updated over a week ago

About the Moments of Truth Report

Are my brands winning across the consumer purchase journey?
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Written by Prabhath Nanisetty
Updated over a week ago

About the People Scorecard Report

How are we trending with various people?
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Written by Kristal Penner
Updated over a week ago

About the Share Explorer Report

Which channels do my loyal buyers tend to shop and how is that different than my occasional buyers?
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Written by Prabhath Nanisetty
Updated over a week ago

Moments of Truth Survey Questions

Learn the questions and answers for the MOT surveys
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Written by Kristal Penner
Updated over a week ago

About the Trended Metrics Scorecard Report

How are we trending across a variety of metrics?
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Written by Kristal Penner
Updated over a week ago