Shopper Insights Report Guides

Details and examples of each report. Printable PDF'S that include: definitions, step-by-step how to's and data interpretation

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10 articles in this collection
Written by Kristal Penner

About the Store Loyalty Flow Report

How have buyers of a store shifted their purchase behavior over time within a channel?
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Written by Kristal Penner
Updated over a week ago

About the Store Diagnostics Report

How do key metrics compare across my competition?
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Written by Kristal Penner
Updated over a week ago

About the Lapsed, Repeat, New Shopper Report

Why have shoppers stopped buying certain products or from certain stores?
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Written by Kristal Penner
Updated over a week ago

About the Leakage Tree Report

How much of a particular product’s or store’s purchases are going to other retailers?
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Updated over a week ago

About the Promotion Effectiveness Report

How did my promotion/event perform and was it incremental to my business?
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Written by Kristal Penner
Updated over a week ago

About the Retailer Share of Wallet Report

How does Share of Wallet look for my retailer, or my product?
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Written by Kristal Penner
Updated over a week ago

About the Shopper Histogram Report

What is the distribution of a metric among shoppers buying certain products or from certain stores?
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Written by Kristal Penner
Updated over a week ago

About the Shopper Metrics Report

What are the key metrics for products within a category?
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Written by Kristal Penner
Updated over a week ago

About the Trip Circuits Report

What else are my product’s or store’s buyers doing during their shopping trip circuits?
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Written by Kristal Penner
Updated over a week ago

About the Trip Type Profile Report

What is the distribution of trip types for products within a category, in either trips, dollars, or units?
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Written by Kristal Penner
Updated over a week ago