To help you to navigate the dynamic shifts in shopping behavior occurring as a result of COVID-19 we have released new people groups to provide insight into how concerned shoppers are about COVID-19.
These groups were created based on a survey fielded from previous weeks to a representative sample of our 100K static panelists. We are continuing to collect responses and the groups will be updated as more data comes in.
You can access these groups today within the People Groups folder named "COVID-19 Survey Groups" to layer on more insight to your reports.