Business Questions Answered
• Who is my customer?
• What are their attitudes, interests, opinions?
• How might this impact their purchase behavior?
• How do my customers over/under-index relative to the national average?
… or compare to my competition’s customer?
Key Metrics Included
• Percent of 1st Shopper Group
• Percent of 2nd Shopper Group
• Index of 1st Shopper Group
If you want a better understanding of the pyschographics included in report, click the button below to see all the questions we ask our panelists.
*Please note appearance of reports may have changed or metrics added since last recording.