Business Questions Answered

• Who is my customer?
• What are their attitudes, interests, opinions?
• How might this impact their purchase behavior?
• How do my customers over/under-index relative to the national average?
 … or compare to my competition’s customer?

Key Metrics Included

•  Percent of 1st Shopper Group
•  Percent of 2nd Shopper Group
•  Index of 1st Shopper Group

If you want a better understanding of the pyschographics included in report, click the button below to see all the questions we ask our panelists.

*Please note appearance of reports may have changed or metrics added since last recording.

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