What is Narratives?
Narratives is a guided in-platform experience designed to help you quickly answer complex business questions. Instead of hunting for the right Insights reports, running them one by one, and manually piecing together findings into a story, Narratives does the work for you.
At launch, Narratives will feature three tailored business flows
Brand Defense
Category Review
Who’s My Shopper
Each flow is intentionally designed to address a specific type of question.
Getting Started
To get started, just head to the Narratives landing page and pick from the available flows.
On the next screen, you’ll find prompting that will help define the focus of your analysis. Once selections have been made, click Build and your results will be ready in just a few moments, organized into a clear and structured storyline.
Understanding the Topic Cards
Each Narrative is made up of their its own analytic path, consisting of a handful of topic cards that will address different parts of the overall objective. Each card includes three core components:
Title (framed as a sub question tied to your overall business objective)
Data visualization (such as a table, chart, or other visual)
Read-as statement
These read-as statements are meant to help interpret the data shown by offering a plain-language example or takeaway tied to a specific metric or row.
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Last Updated 11/11/2025