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In the People Group Creator, Walmart +, Amazon Prime, and Target Circle will move out of the Demographics list in the 'Any Demographic' prompt and will have their own advanced option called 'Subscription Method'.

In reports that have an 'any level' breakout option, subscription attributes will similarly move out of the 'Demographic Attributes' folder and into a new folder called 'Subscription Membership Attributes.'

The new export feature will allow users to export the Shopper Metrics report directly into PowerPoint, complete with fully editable charts and tables. It eliminates the need for manual copy-pasting, saving time and enabling users to quickly create polished, presentation-ready slides.

Note that you will need to export to PowerPoint each tab that you want to present in that format.

Users can now build a complete survey for common use cases in just two clicks using questionnaire templates!

Templates can be used as-is or customized as desired, and users can edit pre-written recommended questions.

For more information and to see each template, check out the Help Center Article.

When users open a new Shopper Metrics report, they will see a new bucket in Advanced Options for “Incidence Metric (if People Group selected)” that has a default value of % of Shopper Group (Observed) and allows them to change it to % Relative Penetration if they wish.

When users re-prompt a Shopper Metrics report that was run prior to this change, this option will default to % of Shopper Group (Observed). Otherwise a re-prompt will function normally (retain the prior selection).

The selection will only be applied to the result if a People Group is selected in advanced options.

To see the definition of % Relative Penetration, check out the Shopper Metrics Help Center article.

This new feature recommends the next report to run, offering ways to seamlessly take analysis further.

Key Selections from the previous report will carry over, reducing setup time.

You can give a quick thumbs up/thumbs down on the recommendation and share why it was (or wasn't) helpful.

We're also providing quick access to Help Center and Numerator University content on the recommended report.

This feature will be available in select People & Shopper Insights reports under the 'What's Next' tab: